Design philosophy

Surfers demand information... and they want it NOW!
One word says it all: Simplicity. Your target audience wants useful and well organized information, available quickly and easily. We build informative sites that are easy to navigate, yet have a distinctive visual appeal, using industry standard software.

The look can be based on your existing printed literature or brochure, or we can take an idea and use our graphical expertise to transform it into reality. The design development is very much a two-way process, as we have learned that the best results come from involving the client at every stage.
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Why a website?

A Website! What do we want a website for?
If you are asking yourself this, consider the following points before dismissing the idea:
You advertise yourselves in the traditional print media, yes? It may be a brochure, in newspapers, magazines or flyers - there are any number of promotional materials.

So why not enable your customers, or potential clients, to access that information? Details about your company, organisation, goods or services, 24 hours a day, every day, from anywhere! Ongoing marketing, even when you are too busy actually making or selling. That's what a website can do for you, and we haven't even touched on the possibilities of selling online!

So, do you need a website?
Maybe? But not right now... there's plenty time, right?
No! You can always find a reason to put it off, but what about the competition. Are they taking advantage of the internet to gain sales, contacts and wider exposure, while you contemplate if the time is right? Contact us now.
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Not happy with your current website?

Some of BW3's clients already had a website
but thought it looked unprofessional, wasn't getting the desired results or wasn't creative enough. We can redesign your website to look neater, be easier to navigate and better convey the image of your business.

If you're not convinced of the benefits of getting your website redesigned, we can create a no obligation redesign of your homepage to show what it could really look like, and talk you through the added functionality we could incorporate.
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How will it look?

Will our site look the same to all visitors?
This is a question we often get asked, as people are aware that different browsers can make a mess of some pages. The functionality that is available from newer browser technology would be compromised by building your site to look exactly the same with outdated software - unlike some webdesign companies, we don't pretend your web site will be identical in some older browsers.

But, and this is the important bit, what we will promise is that the vast majority will see it as intended and the one or two percent using older browsers will still have the full content delivered, even if the layout is not identical. By designing this way we 'future proof' your website, making it accessible on internet TV and handheld devices, rather than constraining it to outmoded technology.

Of course, our consultation will identify your target market and demographic, which will allow us to code your website accordingly, should there be any special requirements: that's why you're paying professionals - to do a professional job.
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